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Knowledge Representation refers to the formalization and organization of information into a machine-readable format, enabling chatbots to understand, reason, and respond effectively to user queries. It involves encoding facts, concepts, rules, and relationships in a way that computers can process and manipulate, thereby enhancing the chatbot's ability to engage in intelligent conversations and solve complex problems. By integrating Knowledge Representation techniques, chatbots can draw upon extensive domain knowledge, enabling them to provide more accurate, contextually relevant, and helpful responses, ultimately enriching user experiences and driving higher levels of customer satisfaction.