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Persuasive writing is a form of rhetoric intended to sway an audience towards a specific viewpoint, belief, or course of action by employing various tactics such as appeals to emotion, logic, and credibility. It often involves crafting compelling arguments, utilizing persuasive language, and presenting evidence in a way that supports the author's position. Persuasive writing may be used in numerous contexts, including advertising, political campaigns, editorials, and academic papers, among others. The goal is to engage the reader and ultimately convince them to accept the writer's perspective.