Fashion licensing
Fashion licensing refers to the practice of granting permission to third-party companies to use a fashion brand's name, logo, or designs in exchange for royalties or fees. This allows the brand to extend its reach and visibility into new product categories or markets without having to directly manufacture or distribute the products themselves. Fashion licensing agreements are common in industries such as apparel, accessories, footwear, and cosmetics, and can include partnerships with retailers, manufacturers, or other fashion brands. These collaborations often result in limited edition collections, co-branded products, or exclusive designer collaborations that help to drive brand awareness and increase revenue.
External Links
- [Fashionlicensing.com] Fashionlicensing.com
- [lucire.net] Lucire: the global fashion magazine | Licensing and information
- [erve.com] Erve | Fashion-forward licensed and branded apparel