Eye Shadow Eye Shadow Primer
Eye shadow primer is a product applied to the eyelids before eye shadow to create a smooth base for the eye shadow to adhere to. It helps to enhance the color payoff of the eye shadow, prevent creasing, and prolong the wear time of the eye shadow. Eye shadow primers often have a slightly tacky texture to grip onto the eye shadow and keep it in place throughout the day. They can also help to intensify the pigmentation of the eye shadow and improve its longevity.