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External Business Communication refers to the exchange of information, messages, and data between a business organization and individuals or entities outside of the organization. This type of communication can take place through various channels such as emails, phone calls, letters, social media, and in-person meetings. The primary goal of external business communication is to build and maintain relationships with customers, suppliers, partners, investors, and other stakeholders to promote the organization's products or services, address inquiries or concerns, negotiate deals, and collaborate on projects. Effective external business communication plays a crucial role in shaping the reputation and success of a business in the marketplace.