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Email Marketing Strategy involves creating and implementing a plan to effectively reach and engage with target audiences through email campaigns. This includes determining the frequency and timing of emails, segmenting email lists, creating compelling content, designing visually appealing templates, personalizing messages, analyzing data for optimization, and measuring success through key performance indicators such as open rates, click-through rates, and conversions. The goal of Email Marketing Strategy is to build and nurture relationships with customers, drive traffic to websites, promote products or services, and ultimately achieve business objectives.