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Crisis management strategy refers to the proactive planning and implementation of measures designed to prevent, prepare for, respond to, and recover from potential crises or emergencies that may threaten an organization's operations, reputation, or stakeholders. This involves assessing potential risks, developing protocols and procedures, establishing communication channels, and coordinating resources to effectively manage and mitigate the impact of crises when they occur. The goal of crisis management strategy is to minimize disruptions, maintain trust and credibility, and safeguard the well-being of individuals and the organization as a whole during times of uncertainty and adversity.