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Corporate Strategy Business Strategy involves the long-term planning and direction of a company in order to achieve specific goals and objectives. This strategy typically encompasses decisions regarding which markets to enter, how to compete in those markets, and how to allocate resources effectively. It involves analyzing the company's strengths and weaknesses, as well as external opportunities and threats, in order to develop a strategic plan for success. Corporate Strategy Business Strategy guides the overall direction of the organization and shapes the decisions made at all levels of the company.