Behavioral Economics
Behavioral Economics explores the psychological factors that influence decision-making and economic behavior. This field analyzes how individuals often deviate from rationality in their choices, due to cognitive biases, emotions, social influences, and other non-economic factors. It combines insights from psychology, neuroscience, and economics to understand why people make certain choices, and how these decisions impact economic outcomes.
External Links
- [BehavioralEconomics.net] behavioral economics consulting group, llc
- [chibe.upenn.edu] Health Incentives and Behavioral Economics for Better Health
- [aobf.org] Academy of Behavioral Finance Economics
- [toolkit.bridgeable.com] Designing Behaviour Change Toolkit – A Guide to Using Behavioural Economics with Service Design