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Beauty blush refers to a cosmetic product typically in the form of a powder, cream, or liquid that is applied to the cheeks to add color and definition. Blush can come in a variety of shades ranging from soft pinks to bold reds, and can be used to enhance the natural flush of the cheeks or create a more sculpted look. Blush is often used as a finishing touch in makeup application to add a healthy, radiant glow to the complexion.