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B2C eCommerce refers to the online buying and selling of goods and services between businesses and individual consumers. This type of eCommerce involves transactions conducted directly between a business and the end consumer, typically through a website or mobile app. B2C eCommerce platforms often offer a wide range of products and services, allowing consumers to browse, select, and purchase items from the comfort of their own homes. Transactions in B2C eCommerce can include physical products, digital goods, subscriptions, and services, with payment typically processed electronically using credit cards, digital wallets, or other online payment methods.